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>  Dollar Drivers™

Easy steps to extra money! Keep guests spending on property. Enhance the luggage tags you already purchase with a great promotion and watch guest satisfaction and revenue increase with Dollar Drivers™.

The possibilities are limitless, but one thing is for certain; the better the driver, the bigger the dollars.

Concepts

• Treat guests to a free beverage at your property's restaurant
  
  
• Create a package that offers a complimentary upgrade to
  a spa service
  
  
• Reward guests for booking off-season
  
  

Let Prestige Lane show you the money – example:

An average redemption rate of 10% will pay for your tag, and generate revenue. Even at 1% redemption rate will drive dollars. Here's how...

The offer:

"One complimentary glass of wine with the purchase of an entrée"

• A property storing 100 bags per week has the potential to put Dollar Drivers™ into the hands of 100 guests.
  
  
• If only 1% (1 guest per week) redeems the promotion for a free glass of wine that costs $3.00 and purchases a $25.00 entrée, the hotel generates an extra $22.00.
  
  
• Multiply $22.00 times 52 weeks and the property generates an extra $1,144.00 per year.
  
  
• The hotel spent $722.00 for 5,500 luggage tags. Subtract $722.00 from $1,144.00; the property pays for the tags and generates $422.00 in revenue.
  
  
• If 10% (10 guests per week) redeem the promotion, the property pays for the tags and generates $10,718.00
  in revenue.

Download flyer outlining the Dollar Drivers™ concept...

Dollar Drivers™